48 hours from application to loan for a lead provider for gambling industry

An online company that specialises in providing leads for the gambling industry came to us looking for a medium-term business loan of £60,000 over six months to invest in website development and content strategy.

The company had previously gone to another lender, known for using an automatic portal for its initial decision-making. Having initially approved the loan, when the lender's team saw that the business was linked to the gambling sector, they instantly declined it.

At Rivers we are non-sector-specific, and do not discriminate against businesses that many other lenders consider high risk. Instead, we always consider the loan application based on the strength of the company itself. The business had a strong track record, and their application had everything we needed to consider it properly. Furthermore, we do not use automated systems - our human underwriting team take the time to understand the business and the reason for the borrowing, doing all the necessary checks and due diligence to ensure we are lending responsibly.

Having submitted the application on a Tuesday, the broker asked if we might be able to release funds by the Friday. Thanks to the efficiency of the broker and the company in supplying everything we needed, as well as the strength of the application, we approved it and had funds in their account by the Thursday - just 48 hours after they got in touch.