Gimmicks are a big part of marketing and advertising, but are we sacrificing genuine sentiment for catchphrases and cartoons?

Ten years ago, the world and his wife would have been quick to tell you that printed books and magazines were a thing of the past. Much the same was said about the role of brokers in the finance industry. Fortunately for us, as fans of both books and brokers, neither has turned out to be true, proving that there's inherent value in a tangible connection.

The success of any business hinges on a careful combination of short and long term strategies. The tricky thing is balancing the two. Here's how we have helped companies to do just that...