Financing a New Event Business set to be the 'Crufts of Cats'

We are always delighted to support new businesses with vision, and the founders of The Cat Show Live have that in abundance. An industry disrupter taking the pet sector by storm this year, the team is highly experienced and knowledgeable and have set out to create a world-leading non-competitive cat show celebrating its inaugural event this month.

Presented by former Olympic medallist, Iwan Thomas MBE and powered by Vetz Petz [Antinol®], the inaugural event takes place at the NEC, Birmingham on 14th of September 2024 with the wonderful people from The Big Cat Sanctuary in attendance amongst others. It is hailed as the 'Crufts of cats', underpinned by compassion, education and an opportunity to meet pedigree cats and world-renowned judges at their dedicated 'Cat Village'.

With an inspired idea that was already well underway, the team came to Rivers seeking business finance to contribute to the set up of the exhibition, purchasing key equipment and investing in event advertising. We're delighted to see their progress to date and look forward to even more from this inspired organisation.

Founder of The Cat Show Live, Sam Marsh, says: "The wide range of products offered by Rivers allowed us to explore working with them as a viable alternative to traditional high street lenders. We can't thank them enough for helping turn our business vision into reality."